Everyone thinks their dog is cute. Many are even funny, silly, super talented, or incredibly intelligent. While every dog is unique and has its own special skills, you might think your dog should share its personality with a larger audience by becoming a social media star.
Nowadays, that’s easier than you might think.
Dog accounts on social media are almost as popular as human accounts. Making content with your four-legged friend can be a lot of fun, and if you go about it the right way, your pup will be able to connect with more than just family and friends.
Putting your dog on social media is a great way to connect with other pet lovers, but you can also create content that will allow your dog to shine, and perhaps even create something that will make them go “viral.”
Let’s cover some tips on how you can turn your dog into a social media star. They could end up being a famous canine. Even if they don’t, you’ll have a lot of fun making content with them along the way.
Find the best platforms for your social media star
Let’s face it, your dog isn’t going to sit down at the computer and start typing a blog post to share on Facebook. Additionally, you’re probably not going to have as much success simply writing about your dog — or writing as your dog — as you would showing people what they can do.
That doesn’t mean platforms like Facebook and Twitter aren’t good for fostering your pup’s social media presence. However, you should consider focusing first on platforms that encourage photos and videos, like Instagram and TikTok.
Right now, dogs are practically taking over Instagram. Many dog accounts have millions of followers, with the most popular pup in the U.S., Jiffpom, nearing the 10 million mark. Some well-known celebrities don’t even have that much Instagram cred.
Granted, the owners behind accounts like Jiffpom’s aren’t just posting random videos of their dogs. They’re taking the time to stage certain photos and edit their videos to make them more appealing. TikTok and Instagram Reels have become increasingly popular as people crave more quick video content. Taking a video editing course to learn the basics can help you improve your content and make it more visually appealing. Make sure you learn things like:
- Editing effects
- Camera angles
- The right equipment.
It might seem like a lot for a few videos, but taking the time to know what you’re doing will make a big difference in the quality of your content.
Earn more followers
Your dog can’t be a social media star without a strong following online. Starting out with your friends and family is great, but if you really want them to shine, it’s important to find ways to attract an audience to their platforms.
You’ll need to think like a marketing professional to harness new followers for your pet. Some of the best ways to attract a target audience include:
- Including visuals with every post;
- Encouraging tagging;
- Using hashtags to get discovered;
- Giving people a reason to follow you;
- Posting consistent, relevant content.
People expect consistency from legitimate accounts. If you’re worried that you might run out of creative content, or you’re not sure what you want to post, consider putting together a mind map to organize your thoughts and generate new ideas.
Find your voice — or bark
There’s been an influx of dog influencers in this post-pandemic society. That shouldn’t come as any surprise. After all, who doesn’t love dogs? After the last two years of dealing with COVID, we could all use a little more comfort and happiness — and dogs provide that without even trying.
However, if you’re trying to get your four-legged friend to become a social media star, you’ll need to find a way for them to stand out. The best way to do that is by finding your dog’s niche and remaining consistent with the “voice” you use for them online. Dog accounts rarely become famous overnight, unless your pup does something so unique that it immediately goes viral.
Think about what makes your furry friend unique, and let that be your guide as you create content. Maybe they like to dance whenever you put on music. Maybe they like to help you in the kitchen and you can dress them with doggy accessories, like a little chef’s hat. Focus on their skills, their unique abilities, or even just their cuteness. Just make sure you stick with it.
Don’t be afraid to post new content and try things out with your followers. Experimenting can be a fantastic way to attract new people and give your dog’s fans something interesting to talk about. However, at the end of the day, consistency will always be the best thing for your dog’s accounts.
If you think your dog could be a social media star, let these tips help you get started. In just a short time, they could end up being a tail-wagging sensation.
Miles Oliver is a proud dog lover and an outdoor enthusiast. He can often be found writing on his patio with a hot cup of tea and his four-year-old border collie mix by his feet. When Miles is not working as an independent freelance writer, he is most likely mountain biking and roaming the great outdoors with his four-legged companion.