Top 10 dog breeds for 2025: A look at America’s favorite pups

The Labrador Retriever is top dog again.

Approximately 68 million households in the U.S. have dogs, and according to the 2025 American Pet Products Association’s National Pet Owners Survey, Labrador Retrievers regained their title as the most popular dog breed in the U.S.

Previously, black Labs ranked No. 10, but Labradors of all colors occupy the No. 1 spot this year.

Chihuahuas dropped from No. 1 to No. 2, while Golden Retrievers held steady at No. 3.

German Shepherds slipped from fourth to fifth place, and American Pitbull Terriers moved up to fourth from eighth.

Here’s the rest of the top 10:

• French Bulldogs have fallen from No. 2 to No. 6.
• Goldendoodles have dropped from No. 6 to No. 7.
• Shih Tzus, which were previously in the top five at No. 5, are now at No. 8.
• The Yorkshire Terrier has also experienced a two-place drop, moving from No. 7 to No. 9.
• Pit Bulls, which were ranked No. 9, have fallen out of the top 10 completely.
• Dachshunds, a list newcomer, took the No. 10 spot.

What makes a dog breed popular?

Dog breed popularity is subjective.

What appeals to one pet parent may not appeal to another.

Factors that influence popularity include:

Temperament

Many popular dog breeds are known for their friendly and affectionate natures, making them excellent companions.

People admire breeds like Labrador Retrievers and Golden Retrievers for their loyalty and gentle nature.

Adaptability

Some dog breeds, such as the French Bulldog and Cavalier King Charles Spaniel, adapt well to apartment living and urban environments while providing companionship.

Trainability

Breeds that are easier to train often attract first-time dog owners. They gravitate to intelligent breeds, such as the German Shepherd and Poodle. Both breeds can quickly learn commands.

Appearance

Aesthetics influence dog breed popularity. Unique features, like the Siberian Husky’s striking eyes or the Doberman Pinscher’s sleek elegance, attract potential owners.

Media popularity

Celebrity endorsements and appearances in movies or on television can greatly influence public perception.

Breeds featured prominently in popular culture, like the French Bulldog, often experience a surge in demand following media exposure.

Historical significance

Certain breeds have fascinating histories that add to their charm.

Lifestyle compatibility

Active individuals and families tend to prefer higher-energy breeds such as Border Collies or Terriers.

At the same time, those looking for a more relaxed companion may choose breeds known for their calm and easygoing nature.

Most popular dog breeds by location

The popularity of dog breeds varies from state to state and city to city due to several factors:

Living space

Smaller apartments suit compact breeds like French Bulldogs and Pugs, while larger homes are better for bigger breeds like Golden Retrievers.

Lifestyle and activity level

Cities with outdoor spaces promote active breeds such as Border Collies and Siberian Huskies.

Climate considerations

In warmer climates, heat-tolerant breeds like Beagles tend to be more popular, while cooler areas might see a preference for breeds with thicker coats, such as Saint Bernards or Huskies.

Community influence

Cities that prioritize rescue and adoption often prefer mixed breeds or rescue-friendly dogs, whereas cities focused on dog shows may favor purebreds.

Regulations

Breed restrictions in certain cities can lead dog owners to choose allowed breeds, affecting overall popularity.

Cultural trends

Media portrayals can quickly boost the popularity of certain breeds, such as Corgis following high-profile appearances or Dalmatians after a movie appearance.

Veterinary access

The influence of reputable breeders and veterinarians can shape breed trends, particularly those that require specific care.

Most popular dog breeds by city

Choose the right name for your dog

Struggling to come up with a name for your pup?

TrustedHousesitters, a pet-sitting platform, released its 2025 Pet Name Study, analyzing nearly 100,000 pet names from its platform.

Luna is the most popular dog name in the U.S., followed by Lucy, Bella, Charlie, and Daisy.

Study highlights:

Food-related names: Olive, Pepper, Ginger, Mochi, Honey

Location inspiration: Aspen, Denver, Rio, Phoenix, Salem, London, Dallas

Movie characters: Nala, Loki, Rocky, Marley, Simba, Bruno, Remy, Leia, Gizmo, Thor

Rising popularity

• Wednesday: Increased by 1,400% due to the Netflix series.
• Percy: Up 570% with Disney+’s reboot of “Percy Jackson.”
• Goose: Gained 309% thanks to “Top Gun: Maverick.”
• Violet & Onyx: Rose 318% and 320% respectively, inspired by the “Fourth Wing” series.
• Rowan: Surged by 375%, reflecting the popularity of Sarah J. Maas’s works.

Final thoughts on popular dog breeds

A variety of factors influence the popularity of dog breeds.

From their friendly temperaments and adaptability to lifestyle preferences and media buzz, there’s a lot at play.

While the Labrador Retriever has regained the top spot as the favorite breed in the U.S., the rankings can change depending on where you live and what people are looking for in a pet.

What matters is finding a dog that fits your lifestyle and brings joy into your life.

After all, the bond goes beyond trends; it’s all about the companionship and joy dogs bring us.

Sara B. Hansen has spent 20-plus years as a professional editor and writer. She’s also the author of The Complete Guide to Cocker Spaniels. She decided to create her dream job by launching DogsBestLife.com in 2011. Sara grew up with family dogs, and since she bought her first house, she’s had a furry companion or two to help make it a home. She shares her heart and home with Nutmeg, a Pembroke Welsh Corgi. Her previous dogs: Sydney (September 2008-April 2020), Finley (November 1993-January 2008), and Browning (May 1993-November 2007). You can reach Sara @ editor@dogsbestlife.com.

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