Whether you’re an established dog owner with experience in training your pups or you’re a professional trainer, starting your own YouTube channel can be a great way to share your knowledge and help other dog owners train their furry friends.
Although there is plenty of work involved, there are more benefits than you might expect. If your channel takes off, you could even turn it into a full-time career.
Your dog or dogs could receive benefits, and anyone watching will surely be grateful for your help — especially if they’re struggling to train a dog with behavioral issues.
Let’s dig deeper (no pun intended) into the benefits of starting a dog training channel and the fun you can have.
Improve your well-being
There are so many reasons why your well-being can benefit from starting a dog training channel. First, you may realize this subconsciously, but spending more time with your dog can reduce stress and improve your mental health. Studies have shown that simply being around pets can:
- Lower your blood pressure
- Reduce your risk of a heart attack
- Alleviate depression
Therefore, spending more time with your dog and illustrating training methods on YouTube makes you more likely to witness mental health benefits within yourself. You’re also more likely to be physically active while working with your dog or other people’s pets, which can improve both your physical and mental well-being.
As a bonus, you’ll probably spend more time outside, which has health benefits such as improved focus, boosted immune system, and reduced risk of developing chronic conditions. Even if you only start a training channel as a hobby, the health and wellness benefits will make a big difference in your life.
Benefit your pet
If you’re interested in starting a dog training channel, chances are you have a lot of personal experience or are already a professional trainer. Either way, it’s probably safe to say you love dogs.
However, you’re not the only one who will benefit from spending more time with them.
Animal training can improve the relationship you have with your dog. You’ll strengthen your bond, and you can help them combat any stress or anxiety they might struggle with whenever you go away for a while.
You don’t have to have the “perfect pet” to start a training channel if there are areas where your dog struggles; showing your viewers how to handle it can help your channel seem more realistic and approachable.
You can even start things up if you have a new puppy.
Pet owners always look for tips on socialization and obedience training. If you put the time and effort into training your dog — even on camera — they’ll benefit from the attention and the direction, and you’ll help out other dogs and their owners.
The potential for a lucrative career
Millions of YouTube channels exist, and thousands of influencers are online, making money in various niches.
But if you have a specific niche, quality content, and information people can use, there’s no reason why your channel can’t stand out. With over 65 million households in the U.S. alone owning a dog, there is certainly a large audience you can tap into with training videos.
You also have the potential to earn more money. On average, YouTubers get about $0.018 for each video view.
So, you’ll make about $18 per 1,000 views, which may not seem like that much. However, your views can grow rapidly as you build a following and become more popular.
Beyond that, most influencers and popular channels on the platform work with advertisers to boost their income (and their audience).
Additionally, you can make money on YouTube by:
- Becoming a YouTube partner;
- Selling products or merchandise;
- Monetizing through outside partnerships;
- Getting paid by fans through funding platforms.
When you grow a following on YouTube, it should become one piece of your digital presence.
Creating a website and building content on other social media platforms will help to build your brand, boost your viewership, and evolve your channel into a viable business.
Final thoughts on starting a dog training channel
The nice thing about being a trainer is that people of all ages have dogs, so you don’t have to limit yourself when attracting a target audience.
Your younger audience might find you on Instagram or TikTok, where you can share short video clips of quick training exercises or even some behind-the-scenes fun.
Others will want more long-form content like Facebook posts or blogs that break down your methods and give actionable advice.
Don’t overwhelm yourself with so many platforms that you find it challenging to keep up. But make sure you’re spreading your content across social media as much as possible without burning out.
Whether you have personal experience or professional expertise, don’t be afraid to share your tips and techniques with the world. You and your dog will both benefit, you’ll have a lot of fun, and it might even change your career trajectory.
Miles Oliver is a proud dog lover and an outdoor enthusiast. He often writes on his patio with a hot cup of tea and his 4-year-old border collie mix by his feet. When Miles is not working as an independent freelance writer, he is most likely mountain biking and roaming the great outdoors with his four-legged companion.