On social media, many things engage the majority of people. Even despite the modern level of competition, the pictures of those themes can help you follow interesting and popular social media accounts. Popular topics include traveling, food, and adorable pets.
Dogs take a special place in our hearts. On social networks, a profile with photos and videos of your pet can bring you popularity and profit if you do everything right or buy likes on Instagram on pictures of your lovable pet.
If you have a dog, there are many reasons why you should create a social media account for them and try to reach the top in this niche.
You should create a profile for your dog online (Instagram, YouTube, or Pinterest) because it is a great opportunity to meet other pet parents and form a community where both pets and their owners feel comfortable and happy. When you have a doggie, especially a rare breed, you need to speak about:
- Specifics of care and routine
- Industry news
- Other dog fan stuff that may not be interesting to your friends
Social media makes communication easier and faster, and you can find a like-minded audience in a couple of clicks and provide joy both to yourself and your four-pawed friend.
For dogs, communication with others is a must because this animal is a social species. And different breeds may require specific types of communication, so a simple walk in the park cannot cover this need. For example, herders like collies or shelties prefer running around with each other, whereas hunters like beagles or terriers love cuddling. And by finding a special community of other collies or gathering one around your doggie, you help keep your dog happy and healthy.
Dog breeding is a huge industry with impacts worldwide, as people preserve and enhance the best quality of each breed. Professional canine exhibits and dog shows are a big thing, and of course, all the participants want to show off their pets at their best.
The purpose of dog exhibits or dog shows is to define the best representatives of the breed. In this business, having a winner means profit because the best pet and its spawn can get the highest price on the market. And on social networks such as Instagram, doggie breeders have an opportunity to connect and collaborate with potential customers, have a boost of likes, along with exposing all the information and looks of their pet.
Unfortunately, many people take dogs but don’t know about their health — mental and physical. It isn’t terrible, as many owners still love their pets and do them no harm. But there are cases when knowledge of animal psychology and healthcare details is vital for its well-being.
Social platforms like Instagram, YouTube, or Facebook are not only for likes and engagement. They also help to popularize the proper pet care, improve the owner’s experience, and provide the pet with a long and happy life. In the short and entertaining form, you can reveal useful information that will help other dog parents:
- Grooming rules (for example, Pomeranians shouldn’t be shaved because the hair might never grow back properly).
- Ration (everybody knows not to give chocolate to your doggie, but it is not the only restriction).
- Behavioral psychology (what to do if the dog is aggressive or making sure your older pet becomes friends with a new one).
- Potential danger situations (how to avoid conflicts with other pets or behave if your dog is afraid).
- Relationship between family members (meeting your kids or hierarchy in your family).
- Breed specifics (you can share useful insights for people who want to become breeders or choose a friend for themselves).
Dogs are fun
Hence this content attracts many people and collects likes, especially on Instagram and YouTube. All dogs do funny things, and those videos have a huge potential for going viral. Many pet parents have the urge to share all the cuteness they watch every day. A special account for your doggie on social media is a way to share the photos and videos of your pet without irritating your friends and family but attracting many fans.
Also, dogs are a great stress reliever, and even watching photos and videos of them can be just the right thing for many viewers who come to social media to achieve a positive vibe and relax.
Becoming an ambassador of good deeds
An account of an animal on social media can be beneficial for turning attention to the problems of nature. The more likes you have, the more people will see your powerful message. Many pets and other species suffer from people. Things that some people do to them are horrible and heartbreaking.
Unfortunately, dogs cannot speak for themselves. But their masters can. And social media in this niche has to be propaganda for solving problems and saving animals from hatred and neglect.
One of the biggest problems of doggie parents is dog hunters:
- These people hate dogs, and this hatred is often pathological, and they try to harm pets and strays.
- Dog hunters create poisonous mixes and throw poisoned meat or other treats in parks, where many people spend time with their pets.
- Some mixes can be very dangerous — a dog doesn’t even need to eat the poison; simply smelling it will be enough.
The result is harmful — if the medical care isn’t provided shortly, the pet can die or stay paralyzed for the rest of its life.
Another important aspect to taking care of strays. Homeless pets are indeed potential harm to people, so they have to be caught and placed in shelters and socialized for further adoption to avoid harsh situations.
Making your doggie an influencer on Instagram or any other social media is a powerful leverage to increase the awareness of the society about the existing problems and assist in solving them as much as you can, with the power of your fanbase.
Tips on social media marketing for dog owners
Examine the SEO
If you want to reach engagement level (likes, subs) and success faster, you must support your content with the right SEO. This way, your materials will meet the target group that will be more likely to engage with your Instagram posts. Your main instrument on most platforms is keywords.
Keywords are the range of terms related to your content and help both the system and consumers categorize and search for the right content.
Tell a story
If you want to do nothing but post cute pictures, then you can use stock photography. But to gain popularity and likes on social media, your visuals have to be interesting in the context of your story. Explain to your viewers why your pet is so special, how your dog impacts your life, and how your lives. By exposing your dog’s lifestyle, you can accentuate important things and engage the audience, motivating them to act as you want.
Visuals are important
Of course, you shouldn’t forget about creating cool Instagram pictures and videos. Nowadays, users have high demands for the content they consume and like.
Creating worthy content with animals is easier, as they all are cute and beautiful by default. But to stand out from your competitors and impress the audience, it will be better for you as an entrepreneur to gain some photography skills to provide high-quality content to your viewers.
Maintaining a frequent online presence is a must if your goal is to become an influencer and get likes. The required minimum of appearance varies on different networks, but in general, it should be at least twice a week to keep up the audience’s interest and attract new users to your content.
Consistency is not only about how often you upload posts on the platform. It would help if you stayed within the range of the chosen topic. If your account is about a dog, then it should stay like that.
Although all animals are adorable, the rule of originality applies to them too. Someone special will gain more attention. So you should create a personality with distinct features that will differentiate your dog from all others present online. It can be anything as long as it is true and it doesn’t do any harm to the pet. For example, you can dedicate your blog to traveling with an animal or have a doggie with special needs. These topics are important and interesting to people.
Put your dog on social media
Gaining popularity on social media like Instagram, Facebook, or any other platform with the charisma of your dog is much easier because the content is genuine and requires minimum intrusion.
But the competition is high, and you have to examine the market thoroughly to define the niche to squeeze in for likes and other engagement.
Thanks to their natural cuteness and social behavior, dogs win the hearts of people easily. But remember that your first duty as an owner is to take care of your pet. So all your activity in social media has to be harmless for your animal, both physically and mentally.